070 | Fix This If Your Sales Conversations Aren’t Converting

If your content is getting views, people are finding you, and conversations are happening… but sales still aren’t converting, this episode is for you.

Today I will break down why your DMs might not be converting into clients, what’s actually breaking trust or connection in those conversations, and how to shift into sales conversations that feel natural, confident, and aligned.

You’ll learn:
 • why more leads or more followers won’t fix a sales conversion problem
 • what  causes people to go silent after messaging you in your DMs
 • how to create trust in online business conversations that lead to sales
 • how to improve your sales conversion rate without feeling pushy or scripted
 • how to sell your coaching, offer, or service in a way that feels authentic and aligned with your values

If you’re a Christian entrepreneur or faith-driven business owner who wants to sell without feeling pushy, awkward, or unsure of what to say, this episode will shift your perspective on sales completely.

Transcript

(0:00) Are you struggling to find clients? I am going to tell you, you do not need more leads. That is (0:06) not the problem. You need better sales conversations.You need to lead those conversations. (0:13) Because if people are finding you, they're messaging you, and they show even just a slight (0:18) bit of interest, but they don't end up buying, it's no longer a visibility problem. It's a conversation (0:26) problem.Hi, I'm Courtney, your Christian confidence coach and sales mentor. And if (0:33) you're ready to stop holding back and start selling confidently in your business, you're (0:37) exactly where you need to be. I wanted to welcome you to the Faithfully Confident Entrepreneur (0:43) Podcast, where we talk about the real reason you're not making sales and how to show up (0:48) confidently in your sales conversations in a way that feels aligned.Now, if you're ready, (0:54) let's pray and let's tune in today's episode. (0:58) Lord, I thank you for every single person listening to this episode today. I pray that you would meet (1:05) them exactly where they are, that you bring clarity where there's confusion, peace where (1:11) there's pressure, and confidence where there's been doubt.Father, I pray that you would help (1:17) them to see that they're already equipped. You equipped and qualified them, Lord, and that is (1:24) all that they need. They don't need to continue to strive, they don't need to continue to chase, (1:29) they don't need to continue to hustle and get overwhelmed and burnt out, (1:34) but they can trust you in their business.Father, guide their words, guide their conversations and (1:43) their decisions, and I pray that this episode is exactly what they need to hear today. In Jesus' (1:51) name, amen. Are you ready for today's episode? Oh, it's gonna be a good one.It's gonna be a good (2:00) one. I'm so excited because this resonated with me so much and I have been through it personally. (2:09) I have been through the trenches and I'm so excited to be the person that gets to lead you (2:14) through this and be that person that I wish I had when I was going through it.So today's episode (2:21) is all about why your sales might not be converting the way you want them to. Even if you're doing all (2:27) the right things in your business, it's a visibility problem. It's a visibility problem.(2:35) It's not about having more leads or more people in your world, more followers, more friends, (2:41) more people on your email list, but what I'm seeing over and over and over again is, again, (2:51) the real issue isn't who you're talking to. It's how those conversations are going. I have had (2:57) people send me messages and I've never talked to them before.They're completely cold in my audience (3:05) and I sold them a $5,000 package within like the first 15 minutes of talking to them. I didn't (3:12) pressure it. I've never met this person before.I've never talked to this person before. It was (3:17) just how I led the conversation. So in this episode, I'm going to break down why your sales (3:23) conversations might be just making you fall flat on your face, so to speak.What's actually (3:30) happening in those conversations that's stopping people from buying and how to shift those (3:35) conversations that actually builds that connection and that confidence for them to say yes. (3:41) And if you feel like you've been doing everything right, again, and you're not seeing the results, (3:46) this episode is going to give you so much clarity. I am so excited.So you're showing up, (3:54) you're posting, you're starting those conversations, you're getting the yes, (3:58) you're so excited. And now when it comes to make the sale, nothing happens. You get no reply, (4:06) you get no yeses, you get silence, you get ghosted.And then it starts to get in your (4:12) head a little bit. And you start going through that spiral of, did I do something wrong? Did (4:20) I say something wrong? Did I come off as weird? Did I come off as pushy? Is this offer even good? (4:28) And the conclusion you end up landing on most of the time, if it's not those, is, (4:34) well, I just need to get more leads. I just need more leads to have more conversations.(4:39) But what if that's not actually true? What if that's not actually true? (4:44) What if the problem isn't that you need to have more people in your world, (4:51) but the conversations that you're having, (4:55) you're not having in a proper way where you're creating those connections. I don't know about (5:02) you, but I would prefer to buy from someone that I feel connected with, that I feel like I can (5:08) trust, that I feel they can lead me through the transformation that I'm looking for, (5:14) rather than someone that just says, Hey, I have this. It can help you.Here you go. (5:18) Take my money. Let me take your money.You want to have that connection. Connections, (5:25) relationships are what sell. It's not having more leads.Because more leads aren't going to fix a (5:32) conversation that feels forced. More leads aren't going to fix that hesitation that they're having. (5:37) More leads aren't going to fix that uncertainty and how you're, again, leading them to say yes.(5:44) If anything, more leads is just going to continue to amplify what's already not working for you. (5:50) And it's those conversations. So this is where I want to shift that perspective.(5:58) I want to teach you today that sales aren't about saying the perfect thing. It's not about having (6:05) the perfect script. It's about creating an experience where someone feels seen, they feel (6:13) heard, they feel understood.And a lot of times, what I see is one of two things happening. (6:22) One of two things. You're either holding back because you don't want to feel pushy, which is (6:28) usually the big one is you don't want to feel pushy.So you stay on a surface level. You don't (6:35) lead the conversation and the conversation goes nowhere because you don't want to push that sale. (6:39) You don't want to feel like you're making them make the purchase.You want them to feel like (6:45) they want to make the purchase. But if they don't know how to make the purchase because you're just (6:49) basically, you know, dipping your toes in the kiddie pool, the conversation goes nowhere, (6:55) it goes blank, it goes flat, and they're gone. And then that's when that negative spiral starts (7:01) to happen again.So the other one, oh, this is a good one. I was guilty of this, is you're (7:10) over explaining. You're trying to prove your value.You're trying to justify your offer and (7:17) make them understand why they should say yes. You're giving them a thought. You're basically (7:23) giving them not a dictionary of your, you're giving them like a bulletproof point (7:30) of this is why you need this.This is what it does. This is if you're dealing with this, (7:35) it can help you with this. If you're dealing with this, it can help you with this.If you're (7:38) dealing with this, it can help you with this. And you're just repeating yourself over and over and (7:42) over again. And it's breaking that connection with them.It's breaking that trust with them. (7:47) They don't feel seen. They don't feel understood because they're looking at this and going, (7:51) well, I don't deal with that.I don't have that problem. I don't need this offer. Like, (7:57) why are you telling me these things? Because you haven't gotten down to their level and had (8:02) a conversation with them and made them feel seen.You made them feel heard. You understood what (8:08) they're dealing with. Because had you taken the time to build that connection in that relationship (8:14) with them, you wouldn't have to over-explain yourself.You already know what it is that (8:20) they need. And you can just simply, hey, this is what I have. This is how it's going to help you.(8:25) If you're interested, let me know. Like, it doesn't have to be complicated. Sales conversations (8:33) are so simple.They look like asking intentional questions instead of jumping right into the (8:41) offer, which a lot of people are guilty of. It's listening instead of thinking about what to say (8:47) next. You know, those moments when you're like, oh, what if they say this? Then I'm going to say (8:50) this.Oh, if they say this, then I might say this. Oh, what if they say, you know, oh, let me think (8:54) about it. Well, how will I? No, just listen.The next person who talks is the person who's going (9:03) to make the sale. If it is them talking more than you, then chances are you're probably going to (9:10) get the sale because they're grateful and excited that you're taking the time to get to know them (9:15) and ask them the questions and actually listen to them. But if it's you talking over them, (9:21) they're not going to feel heard.They're not going to feel seen. You're looking down on them (9:26) and basically shoving this offer down their throat. They don't want that.They want to feel seen. They (9:32) want to feel heard. They want to feel understood.And when you're reflecting back what someone is (9:39) sharing, that's when they feel understood. Instead of waiting for the other person to decide (9:46) everything, you can leave with confidence and you can reflect everything back to them and repeat what (9:51) they're saying. That is where the trust is built.That is where the sale is going to happen. (9:57) And if we're putting a faith twist on it, because we are a faith-based podcast, (10:03) you don't need to chase more people. You don't need to steward the people that God has already (10:12) placed in front of you.I am a firm believer in the right person is coming to you because they (10:20) are praying for the exact offer that you just created. God placed a desire on your heart to (10:26) do what it is that you're doing. And that person out there is praying for exactly what you felt (10:34) led to do.When you are faithful with the conversations in front of you and you just (10:41) show up with that intention and confidence in those conversations, you're creating that space (10:46) for the people to say yes. There's no pressure. You're just there.There's a conversation that (10:57) you're having. No, that's not where I'm going. You just you feel more aligned when you show up (11:03) without that hustle energy of, I need a yes, I need a yes, I need a yes.You take off the pressure (11:10) of the financial aspect of it. A sale is going to come. But instead of asking yourself, how do I get (11:19) more leads? Start asking yourself, how can I get better at the conversations that I'm already (11:24) having? Because chances are, you've had so many conversations that could have led to a sale, (11:30) but you either held yourself back because you didn't want to (11:37) be too pushy, you didn't want to be completely seen, or you just overexplained yourself (11:43) and blabbed their faces off.You could have probably gotten a yes. If I'm being honest, (11:53) you can probably send me 10 conversations that you have had, and I could go through them and (11:58) probably say, hey, five of those conversations, you probably could have gotten that sale. (12:03) And I say that with confidence because I've reviewed people's conversations.I've had (12:09) clients where I've said, send me your conversations. Let me help you through this (12:12) transaction. And I'm like, you lost the sale right there.How can you get better at those (12:19) conversations that you're already having? Because that shift, it changes everything. It's not about (12:26) how do I get more leads? Yes, more leads are great. But what are you going to do with the (12:31) leads you already have? You have the audience, you have the offer.It's just different conversations (12:37) and different results. And if you're listening to this and thinking, okay, this is exactly what I (12:42) need, but I don't actually know how to do this. That is exactly why I created my confidence in (12:49) the DMs course.It's where I teach you how to have sales conversations that actually convert (12:55) without feeling that awkward, pushy, ugh, like you're trying to be someone you're not and trying (13:00) to take people's money, that just yuck feeling that most people get. I teach you how to start (13:07) those conversations naturally, how to build that connection, how to lead with the conversation with (13:12) confidence and make offers that feel good and just how to promote those offers in the conversations (13:19) naturally. So if you're not guessing what to say, you're overthinking every message that you send.(13:28) If that is you and this episode spoke to you, I will leave the confidence in the DMs in the (13:38) show notes. So you can check that out and come join us. It's normally $27, but I'm offering it (13:44) to you for free today.So go check it out. Come join us. I am cheering you on, and I would love (13:50) to help you get more sales and help you grow your confidence in your conversation.So God bless you, (13:56) and I will see you for the next episode.